Gibson GuitarTown: Sunset Strip Hollywood, CA
The KISS Guitar: Dressed To Kill
Created by James Rutnam, Visual Artist

The Sunset Strip and Gibson Guitar Announce GuitarTown in West Hollywood

In August 2010, THE SUNSET STRIP and Gibson Guitar launched GuitarTown, a public art project that features 26 10-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip in West Hollywood.

The oversized Gibson guitar sculptures were created by locally and nationally acclaimed visual artists and placed along the 1.6-mile Sunset Strip in front of the boulevard’s landmarks and businesses, including the Whisky A Go-Go, The Roxy Theatre and Sunset Marquis. Each guitar sculpture celebrates a musician, personality or artist unique to The Sunset Strip’s history and Gibson Guitar.

The project unites The Sunset Strip’s art, music and business communities and will later raise funds for numerous charitable organizations. The Sunset Strip GuitarTown opened in mid-August 2010, prior to the third annual Sunset Strip Music Festival. The Sunset Strip GuitarTown is supported by the City of West Hollywood and the West Hollywood Marketing & Visitors Bureau.

The guitars will complete a “tour” of The Strip and then be sold at a Gala Auction, with all proceeds benefiting nonprofit organizations and charities. The Sunset Strip GuitarTown project will be administered through the Gibson Foundation, the philanthropic arm of Gibson Guitar Corp., which is dedicated to improving the quality of life through its support of the arts, education, health & welfare and environmental causes.